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Blog inspiration – The blog Girls are becoming Zara’s inspiration

The problem about it, it’s the non authorization of it.

Blog inspiration – The blog Girls are becoming Zara’s inspiration
We already know that Zara “takes inspiration” from famous brands and designers to develop their collection, but now its new target is about the blog girls.
The personal style blogs, where “normal” girls post their looks are being a trend for a while and inspiring brands. Zara is taking the pictures from the most famous blogs and printing it on its tees. Until that any problem, but Zara didn’t asked authorization for them, and not even pay a perceptual gained by the tees. The first victim was Betty, from Le blog of Betty, which post about it on her blog and boitcotou the store. Now, it’s time for Louise Ebel, from Miss Pandora ,who different from Betty already talked with her layer.
The versions of the t-shirts were clearly taken from the blogs; with no chance for deny it.
By the way, the tees were lovely!

Fashion Style Blog Foto:Le blog de Betty
Fashion Style Blog Foto:Le blog de Betty
Fashion Style Blog Foto:Miss Pandora
Fashion Style Blog Foto:Miss Pandora


Mariana Medeiros Seixas
Staff Writer Moda.WS

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