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Children’s Line by Missoni

The Missoni zigzag will conquer the children’s fashion for Fall Winter 2011

Children’s Line by Missoni
Missoni Kids Foto:Advertisement.

Missoni Kids Foto:Advertisement.

Famous for its colorful graphic prints and the richness of its knitting, the Italian fashion house Missoni - as published in Portal WWD - recently presented their new aspirations for the expansion of the brand by launching a kids line, planned to conquer the market by next semester.

Sizes 02-10, the clothes are geared for girls and, as announced by Angela Missoni - creative director of the company - will arrive in coats, Leggins, t-shirts, bib and eleven accessory versions of hats and scarves, the total number twenty-one different parts, usually adorned by zigzag characteristic of the brand.

It is noteworthy that the only difference between the reputable brand Missoni directed to the adult female customers and their bets on the children's segment is the manufacture of products, that is not made by the brand itself, but by the company "Worldwide Children Fashion" which also holds the licenses Timberland, Hugo Boss and Burberry for fashion "kids."


Camila Cemin Rolon
Staff Writer Portais da Moda

Mariana Medeiros Seixas

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