How about bright in the dark? Diesel Winter 2009/2010

The Diesel Collection for Winter 2009/10 brings back the 80’s propose: Garments that riht in the dark!

The Diesel’s Winter 2009/10 collection was setted in August , but still dá o que falar. With the title “Flash for Fun”, the brand revival the disco from 80’s trought the garments that bright in the dark.The focus established for the line creation was the young public that is already in the market, doens’t have time to change the clothes fo go out after work, so it isn’t the consumer that change of clothes, but the cloth that change for him.
During the day, the garments doesn’t look different, but when comes the night the Diesel shows why the brand is the most acclaimed in the jeanswear, with a creative design that brings news in each collection, and at this time with a dark bright effect.

Fash For Fun by Diesel Foto:Picture: Advertisement.

Flash for Fun by Diesel Foto:Picture: Advertisement.

The line is composed by jeans, t-shirts, snikers and underwear, that during the night have detach in sewing lines, tags and prints. The fluorescent effect happens because of a special appliance in the cotton and denim lining, that needs black lights to appear.
The male details are oriental dragons, and the female, headphones and disco ball (back to the 80’s!), beyond of secret phases like “If you can read that, it means it’s dark and you should kiss me).

Flash for Fun by Diesel Foto:Picture: Advertisement.

Just like Diesel, brands like Nike and Havaianas invested in bright details in their collections. By Nike, Kanye West signed a special model of snikers that takes the fluorescent material in the symbol and in the sole and Havaianas had setted many models that have that details since in the sole until in the whole straps.

Fluorescent Havaianas Foto:Picture: Advertisement.

Fluorescent Havaianas Foto:Picture: Advertisement

Kanye West by Nike Foto:Picture: Advertisement.

Keep on eye to se with the trend will be fad, and if became, how about you also bright at night?!

Lygia Valezi
Staff Writer Portais da Moda – Fashion Department

Translated by Mariana Medeiros Seixas