Into the Wave of the Curly Hair

The curly hair had became famous in seventies and eighties . Picture: Advertisement Foto:Divulgação

Hit in the seventies and eighties, the bulky hair and amazingly curly lost their place with the fever of extremely straight hair, of definitive or progressive brushe, of chocolate and many other methods created and re-inveted making the look “straighter, better”. The grunge style, icon of underground chic that reigned amoung the rockers, or even the slightely unbrushed hair, that was evidencietaded with hippie moviment and Woodstock, loss the fever , being replaced by Reign of Iron Hair Sticker. One of the social explanations for this change behaviour can be the influence of european phenotype (status symbol), the Holywood stars and the advertising that began to impose rules throught the television boom and consume marketing around the world.

Happens that the fashion market and tv industry re-discovered the african beauty potencial, that was hidden for years. Images like Tina Turner and Whitney Houston, already forgotten in nineties, were replaced, in the first decade of XXI century to powerful figures and amazing opinion makers, like Naomi Campbell, Alicia Keys, Oprah Winfrey and Beyoncé.

The expressive bulks highlights into the hair universe, re-creating forms, searching for new textures, and from this universe we can realize that the hair will command the next decade. Based on this beauty propose, that slowly earns strenght, i’ve been just producing a campaign betting in this trend, inspired in seventies blacks, passing throught eighties bulks, but always re-inventing with a kind of modern touch. I believe thats the moment for the curls shine again and give my completely support for this movement. Now, lets give hair sticker a break! You can be beautiful, fashion and up date with a hair completly curly or waved. The curles are prenset in natural environment: on the sea waves, in the wind summer lines, in the mountains and in the own woman silhouette; admirable and terrific designs.

The bulk is back! Picture: Advertisement Foto:Divulgação

In this campaign , with the hair signed by myself, I had abused of frizz, fulness and mega bulked hairstyles, with a ethno propose, completetly influenced by africa breezes. The proposes were just a luxury for evening, for that promising cocktail, weddings, dayly or even for a Red Carpet.

To the women that searchs for new, this is the moment to change, tranform, exaggerate, and the most important, continuing with the feminility and own ID, with curls, bulks, waved and all that powerful hiperhair can allow.

To those who have straight hair, and doesnt want to compromise the naturality of their hair, the tip is bet in a nude picked cut, to bring more bulk, and abuse of mousses and modeling butters to give shape to the hair. It gives the necessary beat to a modern and fresh look. But that doenst mean that the straight is out of fashion. Its just a question of option, into the most infinite beauty female universe. The face its a canvas, that accepts many kinds of frames, borders. The hair is that frame, being an extension and complementation of the face. Abuse of this super original possibility!


Serviço:
RW Persil Cabeleireiros
Rua Estados Unidos, 1838
São Paulo - SP - (11)3060-3240
www.rwpersilcabeleireiros.com.br
www.paulopersil.com.br

Translated by Mariana Medeiros Seixas

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