Manly Beauty and Vanity

The vanity is an intrinsic character of the human being, but was just expressed naturally, in women. However, at the last years, the male vanity space have been increasing, and men feels more confort to show their desire about being attractive, developing more confidence since the professional side until the personal side.



Nowadays, they have been searching with frequency for treatments in esthetic clinicals to improve their look, almost without the bias that the male vanity caused some years ago.

The treatments searched by men are many, depending of their individual vanity. About the facial zone, they usually look for treatments to decrease expression marks. Besides that, they are looking even more for liposuction, commom in the belly zone. Amoung other surgery they also look for, it’s the gynecomastia, that cosists in the correction of male breasts, and the appliance of silicone prosthesis in legs and chest, to an athletic appearence.

And it’s not just in surgery that the man vanity have a self express. The presence of them in beauty parlors is also usual. Usually, besides the cuts of hair, they also search for another processes to a clear and well done appearence. It’s with more frequency that men are doing the nails and eyebrow, looking for a slight aspect in their look.

Vanity and beauty are not exclusive of women anymore. Men are, slowly, letting the bias aside and showing that they are worry about improve their own image!


Manuela Casali Cordeiro
Staff Writer Portais da Moda – Fashion Department

Translated by Mariana Medeiros Seixas

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