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Neon Runway – São Paulo Fashion Week

Brazilian’s fashion week brought what we most Love in them: Flashy Tones! Check the Neon Runway

Neon Runway – São Paulo Fashion Week
With a beautiful show worthy of applause, the duo Dudu Bertholini Comparato and Rita brought the navy glam and the influences of the surf to the 5th day of SPFW Spring Summer 2010 2011. Opting for a outside runway, the mark at all thrilled, especially with the setting: a semi Olympic swimming pool gym Baby Barioni at White Water and entitled to show synchronized swimming.
Neon Foto:Alexandre Schneider/UOL
Neon Foto:Alexandre Schneider/UOL
Neon Foto:Alexandre Schneider/UOL
Neon Foto:Alexandre Schneider/UOL
Jumpsuits by Neon Foto:Alexandre Schneider/UOL
Jumpsuits by Neon Foto:Alexandre Schneider/UOL
Swimwear Inspires Neon Foto:Alexandre Schneider/UOL
Swimwear Inspires Neon Foto:Alexandre Schneider/UOL
Neon - Waves of Prints Foto:Alexandre Schneider/UOL
Neon - Waves of Prints Foto:Alexandre Schneider/UOL
Neon - Bikinis and Swimsuits Foto:Alexandre Schneider/UOL
Neon - Bikinis and Swimsuits Foto:Alexandre Schneider/UOL
Neon - Amazing Necklines Foto:Alexandre Schneider/UOL
Neon - Amazing Necklines Foto:Alexandre Schneider/UOL
Plasctic Materials and Swimsuits  Foto:Alexandre Schneider/UOL
Plasctic Materials and Swimsuits Foto:Alexandre Schneider/UOL

The modeling gained inspiration from swimming, with many cuts and colors, arches a swimmer’s style, clothes and pieces of neoprene high and marked waist. That feature can be also seen in the pants, fit just as well in neoprene. Boldness was expressed the transparencies that came to bare (almost completely) some models.

The well-tuned mix of Neon for Summer 2011 brought tube dresses and trousers with high waist belt, marked by average cycling shorts, tops and swimsuits with anatomical cigarette cutouts, overlay with transparency, collants with several colorful clips, hot pants and plays with inspiration in lingerie like tops structured. If in one side there was inspiration of sports, on the other, the brand brought the glam of nautical collar jumpsuits with wide and tall modeling, white linen pants, a series of short dresses with bulky modeling on the front and side and details that ended in tufts of tissue well developed.
Neon Foto:Alexandre Schneider/UOL
Neon Foto:Alexandre Schneider/UOL
Neon Foto:Alexandre Schneider/UOL
Neon Foto:Alexandre Schneider/UOL
Neon Runway Foto:Alexandre Schneider/UOL
Neon Runway Foto:Alexandre Schneider/UOL
Strong Cutouts by Neon Foto:Alexandre Schneider/UOL
Strong Cutouts by Neon Foto:Alexandre Schneider/UOL
Summer 2011 by Neon Foto:Alexandre Schneider/UOL
Summer 2011 by Neon Foto:Alexandre Schneider/UOL
Neon - Summer 2011 Foto:Alexandre Schneider/UOL
Neon - Summer 2011 Foto:Alexandre Schneider/UOL
Feminine Looks by Neon Foto:Alexandre Schneider/UOL
Feminine Looks by Neon Foto:Alexandre Schneider/UOL
Bikini and high waist trousers Foto:Alexandre Schneider/UOL
Bikini and high waist trousers Foto:Alexandre Schneider/UOL

But the parade of the Neon was still in evidence thanks to the good taste of the designers to produce prints and tropical navy fleeing the mainstream. Then, organic motifs appeared in mesh, designed by Rafa Dejot; nautical Fabio Gurjão; Hawaii printed on silk, authored by Philip Garden and ropes, designed by French designer Lahama Yassin.
And speaking of strings, they also appeared detailing items such as dresses and pants, while the zippers came in more sophisticated versions of swimsuits. Among a collection where prevailed white, pink, purple, green, several shades of blue, yellow, red lead and completed the color palette of Neon for Summer 2011.
Neon Foto:Alexandre Schneider/UOL
Neon Foto:Alexandre Schneider/UOL
Coloful Hues by Neon Foto:Alexandre Schneider/UOL
Coloful Hues by Neon Foto:Alexandre Schneider/UOL
Neon Foto:Alexandre Schneider/UOL
Neon Foto:Alexandre Schneider/UOL
Neon Foto:Alexandre Schneider/UOL
Neon Foto:Alexandre Schneider/UOL
Neon Foto:Alexandre Schneider/UOL
Neon Foto:Alexandre Schneider/UOL
Neon Summer 2011 Foto:Alexandre Schneider/UOL
Neon Summer 2011 Foto:Alexandre Schneider/UOL
Neon Collection Foto:Alexandre Schneider/UOL
Neon Collection Foto:Alexandre Schneider/UOL
White Garments by Neon Foto:Alexandre Schneider/UOL
White Garments by Neon Foto:Alexandre Schneider/UOL
Swimwear Inspiration Foto:Alexandre Schneider/UOL
Swimwear Inspiration Foto:Alexandre Schneider/UOL
Neon Foto:Alexandre Schneider/UOL
Neon Foto:Alexandre Schneider/UOL

The accessories are also inspired the world of swimming goggles as to give rise to the original style of costumes for men, stylized and unusual. At the same time, bracelets, scarves, shoes and sandals with laces transparent completed the set of accessories elected by Dudu and Rita Comparato.

Finally, as it could not be brought to make striking red lipstick - a hallmark of Neon - for this collection, while his eyes appeared slightly marked and slightly delineated.


Danusa Spricigo Pasqual
Staff Writer Portais da Moda

Mariana Medeiros Seixas

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