PEPE Jeans – Alexa Chung Campaign

The SS collection brings lovely boho breezy looks!

Pepe Jeans SS 2010 Foto:Pepe Jeans

PepeJeans.com is a demin and casual wear brand which has the sede in London, UK. It was founded in 1973 by Shantilal Parmar and Nitin Shah, from Kenya. The name was chose because it’s cute, short, easy to write and mostly, easy to remember. The current Pepe Jeans logo was created in 1992.
At first, the brand was making only menswear, but increased the line for women and also accessories.

Pepe Jeans SS 2010 Foto:Pepe Jeans

For the new collectionPepeJeans.com brings the current trendsetter and top model, Alexa Chung as its advertisement girl. The advertisement shows lovely garments with a boho relaxed look, with a tom-boy style for women. The collection comes fresh and breezy, with an eclectic modernity and at the same timee pretty much easy going.

Pepe Jeans SS 2010 Foto:Pepe Jeans

The stoned denim the head scarves and fluid dresses are the perfect match for summetime. Pepe brings vivant tones, funky compositions and current fashion styles. There are space for the marked waist with a feminine look or the relaxed silhouette, composed by wide shorts and long tees.

Pepe Jeans SS 2010 Foto:Pepe Jeans

Soft fabrics, girlie prints and sometimes, a navy inspiration. Fresh cropped jackets, skinny denim, straight silhouette and wide modeling. The collection makes summer happy and funny with a range of hues and prints, putted together.

Pepe Jeans SS 2010 Foto:Pepe Jeans

A 70’s inspiration made the outfits look confortable and smooth. The flui scarves worn with dresses or the wide modeling of fresh tops matched with panama hats brought the basics while the baloné pants with the wide brim hat arranged a fancy elegant look.